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Animated for MPC London, this tongue-in-cheek ad encourages shoppers to 'TK Maxx the right way', using a singing Disney-esque bird.
The video above demonstrates my animation process through from the roughs to final colour./
Animated in TV Paint.
Directed by Gary Freedman Via Independent Films
Agency Wieden+Kennedy London
Character Design
When the project started the bird was written as a pigeon, with the first couple of weeks spent trying to make a pigeon look as appealing as possible. Latterly it was changed to a bluebird, which explains why the majority of these early concept sketches are pigeon-based.
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